Key Reasons to Hire Shopify Developer for Your Online Store


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Shopify stands out among eCommerce platforms, offering excellent features for crafting top-notch online stores. If you’re a small business owner seeking a swift and seamless online store setup, Shopify might be your best bet. However, to create a truly distinctive and functional store, enlisting the expertise of Shopify developers is essential.

While Shopify is user-friendly and provides access to a range of themes and apps for experimentation, building a site that effectively attracts and engages buyers may require a significant time investment. Therefore, investing in professional help to construct a Shopify store is pivotal to your company’s success.

What are the benefits of using Shopify?

Shopify is an all-in-one platform with comprehensive eCommerce and point-of-sale capabilities to launch, manage, expand, and advance your online business. Here are essential features and functionalities that make Shopify the ideal choice for scaling your eCommerce venture.

  1. SEO-friendly and quick-loading

Shopify offers numerous SEO-friendly features that can drive new business opportunities and enhance your online store. Additionally, by enabling mobile-friendly themes, optimized images, and avoiding large sliders, Shopify ensures swift loading of your online store.

  1. Marketing tools with a diverse app store

Shopify marketing tools and apps elevate the functionality of your online store, offering simplicity in enablement. Hiring Shopify app developers can further streamline the process. These apps facilitate marketing, sales growth, customer rewards, inventory management, and order fulfillment to drive increased profits for your Shopify store.

  1. Reliability and security

Shopify eCommerce Development boasts significant advantages in terms of security and dependability. In today’s digital landscape, safeguarding customers’ financial and personal information is paramount for any online store. With Shopify, customers can trust in the complete security of their transactions, and Shopify ensures an uptime guarantee of 99.8 percent.

  1. Provide multilingual and multi-currency support

Shoppers can now explore an eCommerce store and seamlessly complete purchases in their chosen currency and language. With Shopify Payments, merchants can sell in multiple currencies across various countries.

  1. Setup is quick and simple thanks to a third-party integration service

Third-party integration services enable you to integrate and enhance your Shopify stores with specific third-party APIs. Additionally, Shopify development companies provide custom integrations tailored to your business and development needs.

What does a Shopify developer do? Roles and responsibilities

The main responsibility of a Shopify developer is to create a functional and effective online store to drive sales. They tailor the user interface of an eCommerce store to align with brand standards and integrate systems for different components. Let’s delve into how a Shopify developer can support you.

An experienced Shopify web developer excels in launching and maintaining online stores on Shopify and is proficient in the Shopify admin system. Shopify developers should possess a strong grasp of technical web development, incorporate design elements, and leverage Shopify’s robust platform.

They should also be adept at customizing online stores by enabling setup components, working on visual branding, and facilitating theme customizations. Senior Shopify developers should have expertise in various programming languages, advanced coding skills, and the ability to build full-stack web applications. Additionally, they should be familiar with open-source software, crucial for developing a multi-channel store experience. Explore the roles and responsibilities of Shopify developers.

A Shopify web developer’s primary responsibilities

Before seeking the finest Shopify developer, it’s crucial to grasp the role and responsibilities of a Shopify developer.

  • Develop a distinctive and user-friendly web portal.
  • Integrate essential business components seamlessly.
  • Implement necessary coding modifications.
  • Tailor the portal to meet business and market requirements.
  • Enable the use of marketing tools, platform APIs, and third-party Shopify apps.
  • Design store templates that integrate with essential business plugins.
  • Ensure the web portal is SEO-friendly and well-optimized.
  • Seamlessly link the store to social media platforms.
  • Regularly test, debug, and monitor store performance.
  • Provide technical support and coordination to safeguard the business against potential failures.

3 main reasons to hire a Shopify developer for your online store

When should you consider hiring Shopify developers? Is it beneficial to engage Shopify experts? This blog presents three compelling reasons to bring a Shopify developer on board for your online store.

Shopify developers make your website pop

When visitors come to your website, you want to make a strong first impression. However, not everyone is a graphic designer or writer. By enlisting Shopify Experts, you can elevate your site without the expense of hiring a full marketing team.


A robust brand is crucial for sustained business success. Therefore, allocating resources to cultivate a unique and cohesive brand experience is a worthwhile investment. While these branding professionals develop assets specifically for Shopify, you can seamlessly integrate them across all your distribution channels.

Brand Strategy Creation: Brand strategists collaborate with you to craft a cohesive and robust brand identity. Their expertise encompasses product placement, market research, competitive analysis, style guides, and other tailored services.

Distinctive Brand Identity: Brand designers produce visual elements like logos, banners, and fonts for your store and marketing endeavors. Design packages typically encompass logos, typography, and color palettes, while high-end designers often extend their services to include social media and email templates.

Product Photography Services: Product photographers are indispensable for any eCommerce business, particularly for those operating across multiple platforms. They offer a wide range of services, from simple white-background product shots to elaborate fashion photoshoots.


In addition to designers who specialize in the brand properties mentioned, there are numerous graphic design experts available to assist in enhancing the overall appearance and atmosphere of your Shopify store.

Graphic designers: Our team will craft custom banners, buttons, image sliders, and fonts for your store and marketing materials.

Theme designers: If you prefer, you can engage Shopify theme developers, who are a specialized subset of graphic designers. Instead of producing custom assets for installation in your shop, these developers will create a brand-new theme for you.


If you’re not confident in your writing skills, it might be worth considering hiring dedicated Shopify developers. They can effectively use written content to highlight the value of your product, foster consumer trust, and more – ultimately persuading customers to buy from you.

Creators of Website Content:

These individuals are responsible for crafting non-product website content, such as FAQs and About Us pages. They collaborate with you to develop your brand voice and determine the most effective way to engage with your audience.

Product Description Writers:

These writers convey the features and value of your product to potential buyers. The resulting content can be utilized across all distribution channels, not limited to your Shopify store.

Content Consultants:

These professionals assess your existing website content and guide you in creating more compelling copy.

To ensure a positive customer experience, it’s crucial to have a website design that effectively engages new customers while maintaining a consistent brand voice. Consider enlisting the help of a professional to create this experience; after all, you only have one chance to make a good first impression.

Expert Shopify developers can bring you good fortune

When you can focus on sales and generating leads, they can make your online store user-friendly which can help in conversion and customer acquisition.

Update the code and make changes

To implement extensive changes to your eCommerce store, you can easily modify your theme code. Shopify’s explicit templating language Liquid is used to create themes using HTML, CSS, and JavaScript in these files.

If you are proficient in HTML and CSS and are familiar with Liquid, you can make code edits and technical alterations to your eCommerce store. However, if you lack experience in HTML, CSS, or JavaScript, it’s advisable to engage Shopify developers to incorporate custom features and code.

Integrate third-party APIs to boost sales

Once your company reaches the necessary growth in product sales and visitor traffic, Shopify’s online store undergoes enhancements. At that point, you’ll need external components to optimize your performance and drive significant growth.

By engaging a skilled Shopify developer, you can swiftly empower your online store through third-party API integrations, including accounting, shipping, inventory, ERP, CRM, marketplaces, marketing tools, payments, and social media.

Enhance CRM Connectivity

By enabling the tracking of customer engagements and integrating precise data within the CRM, you can effectively analyze and improve business experiences for your online store. Leading CRM providers include Zoho, HubSpot, Zendesk, and Salesforce.

Essential Inventory and Accounting Integrations

Streamline the synchronization of orders and shipping databases using integrated inventory management tools. Third-party APIs also facilitate seamless syncing of customer order information and accounting systems without requiring manual intervention.

Incorporating Marketing Tools

Leverage customer data collected by your Shopify store to integrate various marketing tools, like MailChimp, into your eCommerce store. With custom API integrations, customize and personalize marketing campaigns based on customer preferences and behaviors.

Shopify also offers a range of other marketing tools, including Omnisend, Klaviyo, Drip, Privy, SmartrMail, Sendinblue, GetResponse, and MailerLite.

Integration with marketplaces

Assume you need to host other online sellers on your Shopify platform. In such cases, you’ll require third-party API integrations for explicitly migrating product data, product images, and catalogs across other online marketplaces like Amazon and eBay.

These marketplaces provide your online business with an additional place to sell, which influences online shoppers’ purchasing decisions and boosts sales.

Provides ongoing support that leaves you with enough time

As mentioned earlier, online merchants juggle numerous marketing and logistical tasks. Hiring an expert Shopify developer can help entrepreneurs shed the technical burden, allowing them to focus on customer payments, query resolution, customer communication, store promotion, and other critical activities to engage their target audience and enhance their bottom line.

Meanwhile, our Shopify web developers ensure that your site is distinctive, swift, and equipped with all the necessary features. We also address any overlooked errors, ensuring a smooth, bug-free site. The primary benefit is a flawlessly operating website. Now that you comprehend the rationale for hiring professionals, let’s review the checklist for making informed hiring decisions.

Top points to keep in mind before hiring Shopify developers

There are various platforms available for finding and hiring Shopify developers. You can opt to engage Shopify experts or outsource your online store development to skilled Shopify developers worldwide. Regardless of the path you choose or the individual you hire, there are crucial factors to consider during the screening process:

  1. Assess previous project experience: This provides insight into the types of businesses and websites the potential Shopify developer has previously worked on. For instance, if your company specializes in selling shoes and the potential developer has experience with fashion businesses, it could indicate relevant industry experience.
  2. Evaluate related technical abilities: Consider skills that are pertinent to your project requirements. This will help you narrow down your options and identify the talent necessary for major integrations and customizations to your online store. Testing their technical knowledge through a writing assignment can also be beneficial.
  3. Establish a budget and offer competitive compensation: While it’s important not to overpay, setting a reasonable price is crucial. Conversely, opting for the cheapest vendor may not guarantee the quality of service you desire. Price often reflects the level of service provided, so finding a balance is key.

In conclusion

Finding and hiring skilled and experienced Shopify developers can be challenging. However, once you secure top talent, you can look forward to reaping the rewards in terms of revenue, sales, profits, and customer satisfaction. If you’re aiming to expand your online presence and attract more customers, hiring Shopify developers is crucial. They hold the key to delivering an exceptional e-commerce experience to your customers.

If you’re unsure where to start in your search for the right developers, Turing offers a pre-vetted pool of experienced and skilled professionals. This allows you to select the developer you need without enduring a lengthy hiring process. With Turing, you can onboard high-caliber Shopify developers from Silicon Valley in just 3-5 days.

Author Bio

Joshua Rodriguez is a tech-savvy writer specializing in e-commerce trends and business strategies for hotels to amplify revenue. With his 10+ years of expertise, he delivers insightful content to empower businesses in the digital marketplace. Outside work, he enjoys nature, photography, and immersive reading, maintaining a balanced life.


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